Guest Column: Priyanka Manglani, Account Director, Ruder Finn India, talks about how professionals can leverage AI to unlock new frontiers in the industry
The platform has also introduced Animated Ads, Interactive Stickers and Interactive Gestures
YouTube has launched two new options for advertisers - Pause Ads and Branded QR Code
The one-of-its-kind getaway by the exchange4media Group will be held in Goa from August 8-10 under the theme ‘Unwind, Build Bonds and Share Visions’
Manish joins BEI Confluence after a five-year stint as Head-Digital Marketing at Digitalthinkhub
The clothing company has also unveiled a creative campaign featuring the brand ambassador to redefine Oxemberg as a youth brand
Vijay Savant joins GS Caltex from LG Chem, where he served as Global Project Development Director
The association with the consumer product intelligence platform is aimed at dispelling myths around mislabeled food products
The brand took home the award under the Best Integrated Media Campaign – Corporate sub-category
At News Nation, Aamir Shafi was responsible for the execution of all ATL & BTL communications
The last date for applying has been extended to August 20
According to the company’s interim results, in the first half of 2024, WPP saw 8% growth in India but decline in Rest of World
The 133rd edition of the tournament is currently also being broadcast in neighbouring Afghanistan, Maldives, Pakistan, Bangladesh, Bhutan, and Nepal
Lotte Wellfood announced the move as part of its strategic initiative, One India, that aims to enhance its brand presence and secure growth momentum in the Indian confectionery & ice cream market
On early August 7, it was announced that wrestler Vinesh Phogat may be disqualified after the grappler was found 150 gm overweight ahead of women's 50kg final
With #CreatingMemoriesNeverClicked, the brand has rolled out a user-friendly microsite, where individuals can transform precious, undocumented moments from their memory into realistic photos
'Rishabh Pant's journey reflects AESL's ethos of perseverance and excellence,' said the company about the appointment
OpenAI's President and Co-Founder Greg Brockman is also taking a sabbatical through the end of the year
Maheshh K Sharma has been elevated to President- Revenue Strategy, Strategic Partnerships & Alliances
Filter Coffee Co. will manage Bharat Vedica's social and digital media strategies and influencer partnerships
Advertisements on the OTT stream will be inserted by Prasar Bharati at appropriate junctures, the ministry has said
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
According to Amazon India’s official statement, Manish Tiwary will seek opportunities outside the company
While some industry watchers say Google has potential threats in the Search domain, others opine that the tech major still dominates as the default search engine & browsing habits take time to change
As per reports, WPP will be divesting its 50.5 per cent stake in the communications company
Looking forward, experts say the second quarter, which includes the festive season, could also be strong as TV will continue to be a key medium for advertisers to reach out to consumers
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success