The 'Shaving Se Snan Tak' campaign encouraged devotees to get a shave along with the holy dip during the Magh Mela festival at Sangam, Prayagraj
The activation involves a support system ‘Dard Mukti Kendra’ to distribute the ‘Rahat Ratna’ to ‘Sahayaks’
Rajesh Radhakrishnan, CMO & Founder-Director, Vritti Solutions, shares insights on the OOH brand activations for Allahabad’s Magh Mela 2020 and the impact brands will garner from the congregation