India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has sparked a debate about the state of India's creative prowess

Kanchan Srivastava Jun 24, 2024 8:24 AM

The campaign will also be promoted on social media through Facebook and Instagram

exchange4media Staff Aug 11, 2020 4:08 PM

On the panel were Prahlad Kakkar, Manish Bhatt, Santosh Padhi and Sambit Mohanty

exchange4media Staff Jul 10, 2020 11:33 AM

This is Scarecrow’s second stint with the Reliance Industries after having handled Reliance Digital, Only Vimal and other brands from the RBL portfolio

exchange4media Staff Jun 20, 2020 12:05 PM

Manish Bhatt, Founder-Director, Scarecrow M&C Saatchi, says challenges of the lockdown period have thrown up new aspects of marketing and communication, which is an opportunity for brands

Srabana Lahiri Jun 11, 2020 8:48 AM

The digital campaign aims to remind us to have more empathy and be thankful for what we have during these challenging times

exchange4media Staff May 25, 2020 8:44 AM

The ad film was created 14 years ago by Manish Bhatt & Raghu Bhat, and was directed by Shoojit Sircar

Misbaah Mansuri Apr 2, 2020 8:33 AM