India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has sparked a debate about the state of India's creative prowess
The campaign will also be promoted on social media through Facebook and Instagram
On the panel were Prahlad Kakkar, Manish Bhatt, Santosh Padhi and Sambit Mohanty
This is Scarecrow’s second stint with the Reliance Industries after having handled Reliance Digital, Only Vimal and other brands from the RBL portfolio
Manish Bhatt, Founder-Director, Scarecrow M&C Saatchi, says challenges of the lockdown period have thrown up new aspects of marketing and communication, which is an opportunity for brands
The digital campaign aims to remind us to have more empathy and be thankful for what we have during these challenging times
The ad film was created 14 years ago by Manish Bhatt & Raghu Bhat, and was directed by Shoojit Sircar