The House of McDowell’s Soda celebrates Yaaron Waali Baat with an all-new rendition of “Yaari Hai Imaan” ahead of Friendship Day
The campaign, an ode to friendships, was conceptualized by DDB Mudra
The film features Anirban Bhattacharya, Priyanka Sarkar and Arjun Chakraborty
As part of the partnership, McDowell's No.1 Soda will appear on the upper sleeve of the FC Goa shirt for the entirety of the ISL season
Industry experts opine that marketers are flocking to metaverse largely to keep youth engaged with their products and technology
The entire brand portfolio has been renovated