Guest Column: Indranil Gupta, Founder-Director & CEO of BrandNEW, remembers ad veteran Aurobindo Mohanty who passed away on October 24
Of the 135 Director/CXO positions studied across 25 top M&E firms in India, only 13% were held by women, according to the report
The portal, focused on demystifying governance and government policy, is expected to go live on November 1
The film features Anirban Bhattacharya, Priyanka Sarkar and Arjun Chakraborty
The conglomerate raked in $1.4 billion in new businesses
The campaign will be amplified through various social media and influencer marketing initiatives
Mohanty was known for his decade-long association with Rasna, first with Mudra and then with Pioma Industries Limited, the parent company of the beverage brand
CEO Mark Zuckerberg, during the earnings conference call, said he believes business messaging will be the next major pillar for the company's business
The summit will take place on December 13-14 in Patna
The company's total revenue grew to Rs 602 crore
Sushanth joins the digital banking fintech as Senior Vice President of Marketing
Polycab is one of the ‘Associate Sponsors’ for the ICC World Cup on Star Sports and will be visible across more than 12 national and regional TV channels
The three-film brand campaign features actors Tusshar Kapoor, Dino Morea and Zayed Khan
The social media giant has posted $11.8 billion as net income
Manoranjan News promises to be the ultimate destination for all entertainment enthusiasts
The brand launched #HarMaaDurga campaign on the occasion of Durga Puja
As per reports, Minister of State for IT, Electronics Rajeev Chandreshkar has said the govt intends to bring provisions that could make social media giants liable for punishment under the penal code
Brands across Handset, Commercial Vehicles, UPI, Electric Vehicles categories witness a massive surge across key brand KPIs
The account was won in a multi-agency pitch
As part of the e4m D2C Revolution series, we spoke to the Co-founder of Good Glamm Group on brand building, acquisitions, aligning with celebrities and much more
Print ads are seeing a resurgence even in the age of spiffy digital and TV spots. Experts attribute it largely to print's strength and adaptability
Most Gen Zers seek instant gratification and prioritise work-life balance, making it difficult for the industry to be exciting enough to hold them back, say advertising heads
Malhotra, who recently joined APL Apollo Tubes as Chief Brand Officer and Group Head Marketing, talks about the brand's marketing strategy and more
As the company sees a dip in its growth for ad revenue in the country, we try to look at what led to this slowdown and if it could pull down digital ad numbers and social search market in India