media-measurement

DoubleVerify & WARC report finds gap in intent and action in media quality measurement

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DoubleVerify's inaugural APAC research with WARC spotlights unrecognised impact of media quality on driving performance outcomes

exchange4media Staff Sep 13, 2023 2:57 PM

ISA constitutes panel to define cross-media measurement

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The committee is headed by Jasnoor Sibia, Brand Director, Media Operations, Proctor & Gamble

exchange4media Staff Aug 4, 2023 8:15 AM

RAM returns in new avatar

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Reduction of data lag, web-based dashboard and cross screen access are some of the features of the new system

exchange4media Staff Jun 15, 2023 6:36 PM

Has ‘no measurement’ become the new normal for media industry?

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While the ad volumes surged on the news genre by 12% during October-December 2020 (blackout period), print had 73,000 odd exclusive advertisers in the year

Sonam Saini & Tasmayee Laha Roy Jan 28, 2021 8:28 AM