DoubleVerify's inaugural APAC research with WARC spotlights unrecognised impact of media quality on driving performance outcomes
The committee is headed by Jasnoor Sibia, Brand Director, Media Operations, Proctor & Gamble
Reduction of data lag, web-based dashboard and cross screen access are some of the features of the new system
While the ad volumes surged on the news genre by 12% during October-December 2020 (blackout period), print had 73,000 odd exclusive advertisers in the year