Kshema General Insurance appoints Mudramax as media partner
The mandate was won in a multi-agency pitch process
media-partner
India third largest video market in the world: Report
According to the latest report by Media Partners Asia, advertising contributed 51% to online video revenues in 2023 and is projected to grow to 54% by 2028
Disney+Hotstar tops premium VoD consumption in India with 38% viewership share: MPA report
The report 'India Online Video Report: Analysis of Consumption, Content & Investment Trends' by Media Partners Asia studied digital content consumption in India in 2022 and Q1 of 2023
Philips Domestic Appliances names Omnicom Media Group as global media partner
The collaboration will start in April
India's streaming OTT video market to touch $7 billion revenues by 2027: Report
According to a new report by Media Partners Asia, the competitive intensity is set to grow between global giants and newly capitalised local players
Indian pay-TV industry will grow at 7% CAGR to reach $12.3 billion by 2025: MPA
A report by MPA predicts that more than 96% of India’s pay-TV homes will be digitalized by 2025
Jio to soon make a big splash in the digital advtg arena: Mihir Shah, Media Partners Asia
Shah, Vice President, Media Partners Asia, shares interesting insights on how the telecom sector will impact the digital economy
Zirca Digital Solutions named Fandom's exclusive advertising sales representative in India
Zirca will work towards maximizing Fandom’s advertising revenue potential, build the brand’s presence and expand its pool of demand partners in the region