Godrej & Boyce's digital ad spend has doubled to 40% in 3 years: Mehernosh Pithawalla Pithawalla, Sr Vice President and Head of Brand and Strategic Insights, Godrej & Boyce, talks about the company's association with the country's growth, its marketing strategies & the road ahead Kanchan Srivastava Nov 18, 2022 9:03 AM
e4m Real Time Conference: Industry leaders back omni-channel marketing A panel of industry leaders also spoke on the importance of programmatic advertising & performance, and a lot more e4m Desk Jul 25, 2022 12:02 PM
Electrical brands supercharge digital marketing this festive season The category spends anywhere between 25% and 30% on marketing in Q3 Simran Sabherwal & Mansi Sharma Sep 22, 2021 8:52 AM