Bhavin Shah steps down as Head of Performance Marketing, Outbrain India
According to a source, the company is scouting for a replacement for Shah
Date-wise News
‘You’re not really buying media on programmatic, you’re buying audiences’
At e4m Real Time Programmatic Conference and Awards, DoubleVerify’s Nachiket Deole and Publicis Media’s Anil Pandit sat down for a fireside chat
dezerv. urges investors to get real experts to invest their hard-earned
The campaign is named #youdezervbetter
Nazara Technologies Ltd appoints Anupriya Sinha Das as Head of Corporate Development
Her role encompasses investor relations, fundraising as well as working on various strategic initiatives for the company
Thums Up celebrates 75 years of India’s independence with new #HarHaathToofan campaign
The campaign highlights stories of inspirational Indians - Sourav Ganguly, Nikhat Zareen, Avani Lekhara
The Times of India launches campaign with inspiring stories of individuals, institutions
‘The Times of a Better India’ campaign is created by Wunderman Thompson India
Anup Govindan quits Disney Star
Govindan handled ad sales for multiple sporting properties, including ICC, IPL, Olympics, FIFA World Cup
SleepyCat ropes in sports champions Nikhat Zareen and Srikanth Kidambi for campaign
The videos feature Nikhat and Srikanth at the height of their athletic performance in the ring and on the court, juxtaposed with their everyday relaxed personas
Voot adds ‘Bigg Boss OTT Kannada’ to its content line-up
The first OTT edition of Bigg Boss Kannada will stream exclusively on Voot for 6 weeks, starting August 6
SleepyCat ropes in sports champs Nikhat Zareen & Srikanth Kidambi for new campaign
The Ultima Mattress campaign has a series of videos
Tata Sampann ropes in Manoj Bajpayee for latest campaign
The campaign #JaiseNatureNeBanaya has a series of films
Wavemaker bags Truecaller’s account
The pitch includes all 360 degree-media services
Pinterest partners with WhizCo for building engaging communities on the platform
WhizCo has onboarded content creators on Pinterest who actively create and share their inspiration with Idea Pins
Chupa Chups says ‘Colour Your Tongue Lollipops’ on World Lollipop Day
The campaign has been conceptualised by Ogilvy
ABP Live launches campaign for Smart TV app
The campaign encourages users to watch all ABP Network channels on a single platform
Taapsee Pannu & Nivea India say #SkincarePeNoBreak
The TVC has been conceptualised by Publicis One Touch
e4m Real Time Conference: Industry leaders back omni-channel marketing
A panel of industry leaders also spoke on the importance of programmatic advertising & performance, and a lot more
Disney Star gets Cricket Australia’s digital & broadcast rights
Disney Star will telecast Australian cricket in India and Asia in 2023-24
Hashtag Orange ropes in Gauri Awasthi as Chief Digital Officer
Awasthi has over 20 years of experience working with companies like Fabindia, Amazon, Samsung, and HCL
Dentsu Creative India appoints Sudhir Das as Executive Creative Director
Das will report to Arjuna Gaur, Chief Creative Officer, Dentsu Webchutney and dentsuMB
Jitender Kumar joins NDTV India as National Head-Ad Sales
Prior to this, Kumar was with India TV for almost 16 years
Twitter Q2 revenue down to $1.18 billion due to headwinds in ad industry
While advertising revenue grew 2% to $1.08 billion, subscription and other revenue totalled $101 million, a decrease of 27% year-over-year
Ajay Kulkarni’s maiden book ‘Globalization and International Advertising' is out
The book gives a fresh perspective on brands and the emergence of global markets
Jasleen Kaur joins Reliance Brands as AVP – Marketing & PR
Prior to this, she was associated with Benetton Group as Head – Marketing, PR and Sustainability
‘The pandemic led us to think more creatively than we did before’
In today’s edition of e4m PR and Corp Comm’s ‘30 Under 30 series’, Sonali Priyambada, Account Manager, Allison+Partners, talks about the key trends she observed in the industry and her learnings
Social Panga gets social media marketing mandate for Tally Solutions
The agency will handle markets beyond India like North America, Kenya, Indonesia, MENA and Bangladesh
Abhishek Upadhyay steps down as Executive Editor of TV9 Bharatvarsh
Upadhyay was associated with the channel for over three years
Tally Solutions believes in purpose-driven marketing, says CMO Jayati Singh
The Chief Marketing Officer of Tally Solutions shares more on the upcoming product pipeline, supporting MSMEs and the marketing evolution story of the company through the years
Walkathon is part of Skechers’ consumer engagement: Rahul Vira, CEO, South Asia
Vira speaks to e4m about the 3rd edition of its Mumbai Walkathon
How 5G is set to draw more advertisers to emerging tech & gaming
The gaming industry, the fastest-growing space in digital advertising, has the most to gain from introduction of 5G, given that India is a mobile-first country in every segment, say industry players
Crypto Crash: Will it fade the shine of star endorsers?
Crypto brands have been using celebrity power to target the pulse of the youth and to penetrate deeper into the country
e4m Real Time Conference: Stakeholders weigh advantages of programmatic advertising
Industry leaders shared interesting insights as part of a panel discussion on ‘Decoding Programmatic Advertising - an agency’s point of view’