WPL is no longer a tentative experiment, but a strategic investment for brands seeking to connect with the future, say experts about the surge in the league's sponsorship

Sohini Ganguly & Tanzila Shaikh Feb 29, 2024 8:40 AM

More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts with broadcasters, say experts

Nilanjana Basu Oct 17, 2023 8:56 AM

Experts discuss their intrigue, optimism and concerns about the elusive metaverse and what the coming years may bring for the field

Shantanu David Dec 16, 2022 9:01 AM

The editing option is being tested and will be soon available to Twitter Blue users at a cost  

Tanya Dwivedi Oct 4, 2022 5:45 PM

The agency will curate digital strategies for the brand to promote and elevate user experience in AIoT

exchange4media Staff May 26, 2021 12:02 PM

At the MarTech League webinar, panellists discussed how mobile has become one of the primary tools of customer engagement for marketers in recent times

exchange4media Staff Oct 10, 2020 9:41 AM

‘How digital changed in 365 ways, in 365 days’ showcases national & international trends of the digital world across 2019

exchange4media Staff Jan 2, 2020 5:33 PM