'Tested like Samsonite' is a three-film campaign by Lowe Lintas with Amitabh Bachchan, Yuvraj Singh and Mithali Raj

exchange4media Staff Feb 1, 2023 1:36 PM

The life insurer has unveiled a digital campaign with the cricketer

exchange4media Staff Aug 26, 2022 1:42 PM

The #ShabaashNoisemaker campaign celebrates the story of Indian cricketer Mithali Raj

exchange4media Staff Jul 16, 2022 8:30 AM

The films to address key concerns of small savers

exchange4media Staff Apr 25, 2022 6:40 PM

The association with the cricketer resonates perfectly with Usha’s ‘play’ ethos, which is aimed at promoting an active and healthy lifestyle amongst audiences, the company said

exchange4media Staff Mar 2, 2022 4:24 PM

The campaign features Mithali Raj and other top women cricketers

exchange4media Staff Feb 11, 2022 2:21 PM

Jacob’s Creek and cricket share a unique ability to connect people and the brand has consistently supported sports through various partnerships, shared Raj, Captain of Indian Women’s cricket team

exchange4media Staff Jan 12, 2022 2:32 PM

In this women’s day special video, Taapsee and Mithali are encouraging women from all walks of life to stand up, challenge the norm and take charge of their own stories

exchange4media Staff Mar 8, 2021 3:45 PM

Indian sportswomen Mary Kom, Saina Nehwal and Mithali Ral have been featured in Top 10 most read personalities globally in Sports

exchange4media Staff Mar 18, 2020 3:22 PM

Experts believe that due to its growing popularity, women's cricket today has a lot to offer in terms of brand association

Shreshtha Verma Feb 20, 2020 8:43 AM

Ahead of ICC Women's T20 World Cup, brand expert discuss why the tides are turning in the favour of female players

Shreshtha Verma Jan 20, 2020 8:50 AM

The three new ambassadors will be seen in the Casting Crème Gloss campaign #AShadeApart which will be carried across TV, digital and social media

exchange4media Staff Jan 16, 2020 6:14 PM