Noise collaborates with Taapsee Pannu's 'Shabaash Mithu'
The #ShabaashNoisemaker campaign celebrates the story of Indian cricketer Mithali Raj
Noise has announced the release of their new brand campaign #ShabaashNoisemaker ahead of the launch of the upcoming movie, 'Shabaash Mithu', featuring actor and brand ambassador Taapsee Pannu.
The campaign evokes the spirit of true sportsmanship and celebrates the people who heard their inner noise, and believed in themselves, to stand out in the crowd. The digital campaign is live across the brand’s social media handles.
Amit Khatri, Co-Founder and MD, Noise, said, “As a brand, we strongly believe in encouraging people to listen to their inner noise and stand out in life. The movie is the persona of this philosophy and Tapsee Pannu, our celebrated Noisemaker, has done an amazing job to narrate Mithali Raj’s legacy. Our campaign #ShabaashNoisemaker is an effort to celebrate them and other heroes in our lives for their unheard stories.”
Taapsee Pannu said, “As a person, I always believe in myself and never lose touch with my inner voice, which is why I connect with Noise so well. Shabaash Mithu too is about Mithali’s life and how her instincts guided her to achieve success. I am glad to be a part of this journey and would take this opportunity to motivate every Noisemaker to listen to their “dil ka shor” and follow their dreams and desires.”
As part of the campaign, the brand takes inspiration from Mithali on how she made it big in life by listening to her inner noise to ask the Noisemakers to celebrate the Mithu in their lives, the people who made them proud.
