mobile-premier-league

So far this year, PUBG Mobile, combined with 'Game for Peace', has accumulated $2.6 billion in revenue

e4m Desk Nov 26, 2021 10:30 AM

The campaign features a film in multiple languages with stars of the Indian contingent like PV Sindhu, Bajrang Punia, Bhavani Devi and Manu Bhaker

e4m Desk Jul 21, 2021 12:16 PM

Previously, Sekhar has led brand communications for Samsung, Bharti Enterprises, Flipkart, Vedanta and provided strategic counsel to brands such as HP, Adidas, BBC World, Apollo Tyres and others

e4m Desk May 31, 2021 6:03 PM

The platform has also launched Esports Arena, the banner under which the platform will host fortnightly Esports tournaments in some of its marquee games

e4m Desk Apr 20, 2021 2:14 PM

Experts say that cheap data, deep smartphone penetration and young demographics will ensure that the Indian consumer becomes a force to reckon with in the world of gaming

Javed Farooqui Mar 10, 2021 8:23 AM

In addition to this, MPL has also partnered with popular influencers like Ashish Chanchlani and Elvish Yadav to connect with YouTube’s vast audience

e4m Desk Dec 7, 2020 12:43 PM

The digital content company will be in charge of conceptualizing, creating and amplifying content for the e-Sports platform’s digital presence

e4m Desk Nov 30, 2020 11:37 AM

The campaign is currently live on IPL and other networks

e4m Desk Oct 17, 2020 8:36 AM

Mahesh Shetty, Head, Network Sales, Viacom18, says 60% of the inventory will be sold by the time Bigg Boss 14 goes on air and that the network was not looking at dropping ad rates for the show

Sonam Saini Sep 7, 2020 8:14 AM

Experts weigh in on the fact that communication with its target groups and affordable data rates played a key branding role in triggering growth and prominence of the OFS industry

Nafisa Shaheen Sep 4, 2020 8:46 AM

MPL has also been roped in as principal sponsors of Kolkata Knight Riders

e4m Desk Aug 25, 2020 5:00 PM

Previously, Raj has led brand communications for Zeta, Flock, IBM Labs (India/South Asia), as well as managed reputation for brands like Nike, Procam, Speedo, Philips R&D, etc.

e4m Desk Aug 4, 2020 11:36 AM

The business was won in a tightly-contested multi-agency pitch

e4m Desk May 5, 2020 8:45 AM

The agency will now service the account from its Mumbai office

e4m Desk Mar 11, 2020 12:05 PM

Tamannaah joins Virat Kohli, who recently renewed his association with MPL as brand ambassador, and she will represent and endorse the brand across channels

e4m Desk Mar 4, 2020 3:26 PM

The poker platform on the MPL app will be powered by Pocket52’s player liquidity feature and immutable software that will guarantee a tamper-proof gaming experience

e4m Desk Feb 19, 2020 3:59 PM

As part of the collaboration, PFT has designed a series of ad films showcasing the wide variety of games available on MPL including Rummy, Fantasy Cricket, Fantasy Kabaddi, Carrom, Fruit Chop and Pool

e4m Desk Feb 3, 2020 11:40 AM

The Indian skipper will continue to represent and endorse the brand across channels for another year

e4m Desk Jan 28, 2020 3:22 PM