According to Dabur CEO Mohit Malhotra, the company will be investing Rs 135 crore in the first phase and then scaling it up to Rs 400 crore over a period of five years
Operating profit rose 9.5% and revenue is up by 7%
CEO Mohit Malhotra announced the decision during a post-results Investors' Conference Call
Pandey will take over from Mohit Malhotra
The CEO of the FMCG major says the company has developed nearly 576 campaigns in FY22, allowing the company to be visible on 273 days of the year
The FMCG major’s ad spends for the quarter stands at Rs 150.33 crore, while it was Rs 154.17 crore in the same quarter last year
The company recorded consolidated revenue growth of 8% at Rs 2,942 crore in the third quarter of 2021-22 financial year
Consolidated net profit grew 8.7% to Rs 397.7 crore, up from Rs 366.1 crore in the corresponding period last year