Netflix Advertising President Amy Reinhard has said in a blog post that after watching three consecutive episodes on the streaming platform members will get a fourth episode ad-free
The report also stated that there is a mismatch between ad spend and time spent. Though 7% of time is spent on short form video, less than 1% of ad dollars is spent on these platforms
While the network witnessed growth across the portfolio, the largest growth contributions came from India.com, Zee News, DNA, BollywoodLife.com and WION
According to the report released by Kantar, about 84% of users access the Internet for entertainment purposes
The ranking is based on apps classified under entertainment categories on iOS and Google Play
This makes Gaana the country’s first music streaming app to have crossed the mark
Its ad-supported revenue stands has increased 23% Y O Y