Netflix Advertising President Amy Reinhard has said in a blog post that after watching three consecutive episodes on the streaming platform members will get a fourth episode ad-free
The report also stated that there is a mismatch between ad spend and time spent. Though 7% of time is spent on short form video, less than 1% of ad dollars is spent on these platforms
While the network witnessed growth across the portfolio, the largest growth contributions came from India.com, Zee News, DNA, BollywoodLife.com and WION