Preity Zinta tells moms to navigate motherhood without mosquito worries in Mortein film
The campaign is titled ‘Ab Raho Befikar’
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In new film, Mortein urges viewers to extend the warmth of protection to community workers
The ad film is released under Mortein’s ongoing campaign, #MorteinKiRakshaJyoti
Agencies react to e4m’s story on similar entries for Cannes Lions 2023
Both Dentsu Creative and VMLY&R have presented their sides of the argument after the former questioned the latter about the authenticity of the product they were promoting
Mortein launches Mortein Smart+ with innovation at cinema hall
Mortein initiated an experiment to imitate a mosquito attack on the screen in the PVR theatre with an added audio effect that was heard as buzzing
Reckitt Benckiser to drive Mortein SMART campaign on mobile and TV
Sukhleen Aneja, CMO & Marketing Director, RB Hygiene Home South Asia, says the brief for Havas Creative was getting consumers to upgrade to a smarter choice - a smarter way to protect