Gaur will now work towards driving growth for services of the Group – Lintas Live, dCell, LinEngage, Lintas C:EX and LinConsult
Industry experts say that the extent of economic loss during the ongoing wave will primarily depend on how fast the chain of infections can be broken
Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected
The TVC by Lowe Lintas will be rolled out across television, OTT (Hotstar) and social media platforms
The Indian FMCG major has commissioned Lowe Lintas Delhi to execute the campaign for the product
Gupta was elevated as CEO in April 2017
The account was won after a multi-agency pitch was called in October last year and will be handled out of the agency’s Delhi office