TVC captures how the increased awareness in the immunity-boosting and ayurvedic remedies has led to many modern-day consumers turning towards natural ingredients
The report 'Lights, Camera, Action…and the Show Goes On' evaluates the effect of the pandemic on the media and entertainment industry
Brands are focussing more on emotions to engage with audience now, says Pooja Garg Khan, Head Corporate Communications, Panasonic India in the latest edition of ‘e4m PR and Corp Comm Festive Series’
Ashish Sinha, Managing Director – India, APAC & MEA, Epsilon, discusses the company's journey helping brands transform customer experiences during COVID
Rakhee Lalvani, VP, Public Relations & Corp Comm, and Nairita Ghosh, Corp Comm Manager, IHCL talked about how #TravelForIndia campaign inspires to travel safe and help rebuild the sector
InMobi’s Marketing in the New Normal report explores how marketers are embracing the disruption to repurpose their core marketing strategies
The campaign has been conceptualised by Ogilvy Bangalore and features a series of situations arising from the new way of living
Day 1 of the virtual event also saw the unveiling of a new study on creative effectiveness, carried out on behalf of Cannes Lions and WARC
Singer Shaan features in the #PapaHainNa campaign’s music video with his two sons
Chandana Agarwal, President - North, 82.5 Communications, looks for the silver lining in the now much written and spoken about ‘New Normal’.
Time spent on OTT & entertainment platforms has risen by 34%, according to Publicis Groupe’s latest report ‘Reboot To A New Normal’