omnichannel-marketing

Is device interoperability the key to unlocking true omnichannel marketing?

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Industry players are unanimous that device interoperability empowers marketers to create unified brand experience, drive engagement, conversion, and ultimately, brand loyalty

Shantanu David Apr 30, 2024 8:36 AM

'Transparency, macro-targeting & social media are at the core of omnichannel marketing'

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Naved Chaudhary, Marketing Head, Ingram Micro India, shares how they have shifted their focus to data-driven omnichannel marketing from traditional marketing, trends they follow, and more

Kanchan Srivastava May 5, 2022 8:41 AM

How can OOH charter an effective omnichannel gameplan?

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OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach

Noel Dsouza Mar 1, 2021 8:30 AM

Why omnichannel has become the key to success for brands

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Day 2 of India Brand Conclave: Panel discussion with Bhavana Mittal, Bharat Kataria, Channan Sahwney, Priti Murthy, Pawan Sarda, Rajeev Dhal and Anuj Kumar

exchange4media Staff Dec 4, 2020 4:04 PM

Why brands need to take an ‘omnichannel’ approach to marketing

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Guest column: Bharat Khatri - Country Head, India - Xaxis , writes that it's time advertisers look beyond traditional TV and diversify their media budgets to leverage emerging digital channels

Bharat Khatri Jul 15, 2020 8:33 AM

Personalisation key for omnichannel engagement strategy say 70% marketers: Resulticks

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Majority of marketers say their existing martech platforms underperformed in key omnichannel capabilities, according to new research

exchange4media Staff Jun 17, 2020 10:37 AM

Affle India names Sujoy Golan as Chief of Marketing & Omnichannel Platforms

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His most recent stint was as VP & Head of Marketing at Lendingkart

exchange4media Staff May 19, 2020 3:44 PM