Prior to joining 9X Media, Nair spearheaded a management consulting practice that developed growth solutions and strategies for media and non-media organizations
Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises reach and viewership like no other
With fresh content and live sporting action back on TV sets, advertisers are making a comeback but the price point of ads may not come back to what it was pre-COVID, say industry players
Guest Column: Pawan Jailkhani, the CRO of 9X Media, is confident that the media industry will emerge stronger from the coronavirus crisis provided that it stands united
Industry experts express mixed sentiments - while some are hopeful about the industry tiding over the situation others feel a drop in advertising revenues is imminent