While some industry observers say making consumers pay for subscriptions wouldn’t be an easy task, others opine that the feasibility of paying per article will attract certain users
Subscribers will have access to premium content at Rs 999 for 12 months
A panel of industry experts deliberated on the future of the magazine business in the era of digital disruption at the Indian Magazine Congress
As part of licencing agreements with publishers, Google is also paying participating news organizations to give readers access to a limited amount of paywalled content
Video paid subscribers will cross 50 million by 2023 and audio subscribers will reach 4 to 5 million by that time
Shivendra Gupta, EVP, Business Standard, explains their paywall model, the challenges that they faced in implementing it, and the way forward
Sivakumar Sundaram, Chairman of the Executive Committee of BCCL, says over 90% of their patrons prefer the print version of the newspaper, however, the e-paper is an interim substitute
According to news reports, the e-paper, which had been free to subscribers in India, will now be available for a fee of Rs 199 (plus GST) per month