HT Media ad revenue sees 12% uptick in FY23
PAT margin decreased to 13.6% in FY 2022-23
phygital
ideacafe.agency joins hands with ethinos to offer phygital solutions
The collaboration will provide data and intelligence along with creativity to elevate a brand’s visibility and effectiveness in the OOH domain
Indian consumers understand the value of life insurance more than ever
Guest Column: Vinit Kapahi, Head of Marketing, Aviva India, details ways in which consumer behaviour towards insurance has involved
Selling in Covid times: Phygital becomes the new normal for retail
With the pandemic changing consumer purchase patterns, ‘phygital’ has become the buzzword for retail players who are innovating with experiences that encompass both the physical and digital space
TOI launches phygital housie game for the festive season
The publication has added a twist to the classic age-old family game Housie by reinterpreting it with digital gamification codes
Motilal Oswal financial services launches new campaign ‘PHYGITAL’
The campaign touchpoints include digital and social media, email and WhatsApp messaging