phygital
The collaboration will provide data and intelligence along with creativity to elevate a brand’s visibility and effectiveness in the OOH domain
exchange4media Staff Jun 15, 2023 10:43 AM
Guest Column: Vinit Kapahi, Head of Marketing, Aviva India, details ways in which consumer behaviour towards insurance has involved
Vinit Kapahi Jun 30, 2021 2:03 PM
With the pandemic changing consumer purchase patterns, ‘phygital’ has become the buzzword for retail players who are innovating with experiences that encompass both the physical and digital space
Anjana Naskar Oct 28, 2020 9:10 AM
The publication has added a twist to the classic age-old family game Housie by reinterpreting it with digital gamification codes
exchange4media Staff Oct 7, 2020 12:52 PM
The campaign touchpoints include digital and social media, email and WhatsApp messaging
exchange4media Staff Jul 6, 2020 11:32 AM
