In a post on social media, Prathap Suthan, Managing Partner/Chief Creative Officer at BangInTheMiddle, sums up what a new year means for the advertising world
As per industry experts, the brand's IPL 2021 campaign is well articulated and well promoted but is not packaged in a way that it can be forwarded on Whatsapp or shared with the friends
While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television shouldn't be borne by TV ads alone
We asked industry experts whether the food & grocery chain’s Apnepan Ka Rang campaign manages to tick the right boxes when it comes to festive advertising