Pride Month: No rainbow washing, only real engagements
The paucity of marketing campaigns this Pride Month, brand experts say reflects a quieter approach and a strategic sidestep
pride-month
Awareness & acceptance: The best Pride ads that India has seen
With June marking Pride Month, we take a look at some brands that have consistently spoken up for the LGBTQ+ community
Pride Month round-up: How brands donned rainbow colours this year
Despite muted celebrations, here's how brands showcased their support to the LGBTIQA+ community
Livon celebrates self-expression this Pride Month
With #AllHairIsNotStraight campaign, the brand aims to encourage conversations and celebrate the importance of hair in self-expression
Senco Gold & Diamonds rolls out #WearYourPride campaign
The brand has released a brand film featuring Dutee Chand
Livon goes Uncut on YouTube and Instagram
The brand has collaborated with Ogilvy Content Force for the #ExpressWithPride campaign
How Indian PR world donned the colours of Pride
Thought leaders explain why the industry's first steps towards inclusion, however unsteady and awkward, are nevertheless in the right direction
Will brands rise above tokenism and topicality this Pride Month?
Indian brands should go beyond lip service, be bold and do some introspection to be seen as an ally to the LGBTQ+ cause, note industry watchers
KamaSutra Condoms expresses solidarity with the LGBTQIA+ community
The brand used a barcode to visually represent the uniqueness of every individual
Raga by Titan celebrates the spirit of self-expression in new campaign
Conceptualised by Ogilvy, the 'Proud to be Me' campaign captures nuances of gender fluidity
Tinder to release Pride Anthem with Ritviz & Jugaad Motion Pictures
With COVID-19 postponing pride marches, parades and other events, the anthem aims to drum up solidarity and support digitally
HT Smartcast celebrates Pride Month with a host of podcasts
With a special focus on inclusivity, the platform has curated a list of podcasts like Gender Question, Five to Thrive & Trend Spotting
WeWork India launches #PrideStreetofWe in support of LGBTQIA+ community
The campaign also features a film that sheds light on inclusivity in the workspace which will soon go live on WeWork India’s social media handles
Instagram launches new features to celebrate Pride Month
It has also launched a well-being guide on how to handle negativity and challenges in the current social media landscape
Vh1 India curates new block ‘Vh1 Pride’
Vh1 Pride features exquisite line-up of tracks by LGBTQIA+ artists
Reebok celebrates Pride Month with ‘Proud Notes’ campaign
The Proud Notes film honours LGBTQ+ activists and highlights the ‘All Types of Love’ collection