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When ad agencies become agents of change without advertiser backing

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exchange4media spoke to four agency leaders who went the extra mile to spread awareness in public interest through ads and innovative platforms

Neeta Nair Aug 21, 2020 9:07 AM

The trick lies in keeping the idea fresh and relevant: Priya Shivakumar

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In today's edition of e4m Creative Zone, we speak to Priya Shivakumar, NCD, Wunderman Thompson on the rise of creatives during the lockdown, managing remote shootings with limited resources and more

Misbaah Mansuri Jun 17, 2020 8:25 AM

Wunderman Thompson South Asia creates #FlightsOfImagination film for AirAsia

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#FlightsOfImagination is a crowdsourced film shot observing the rules of the lockdown, with many moving visuals that capture the human desire to fly

exchange4media Staff May 25, 2020 5:51 PM

Wunderman Thompson South Asia bags creative mandate for AirAsia

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The agency will be supporting the airline’s brand strategy and shaping the communications narrative in India

exchange4media Staff Jan 8, 2020 4:05 PM