Starcom wins media mandate for Vadilal Ice-creams
The agency will manage the brand's media, strategy, planning and implementation for TV, digital, influencer and content initiatives
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Publicis Groupe Q1 revenue up 10.5% to €2.8bn
US witnessed a growth of 8% while Europe and Asia saw a rise of 14.9% and 14.4% respectively, as per media reports
35 years on, a woman takes over AAAI as the industry applauds
Adland reflects on Anupriya Acharya's ascent as the first woman president of the AAAI in 35 years after Nargis Wadia took on the mantle in 1976-77 and Tara Sinha in 1984-85
8% spike in weekly TV viewing during COVID-19 lockdown: Publicis study
Time spent on OTT & entertainment platforms has risen by 34%, according to Publicis Groupe’s latest report ‘Reboot To A New Normal’