Guest Column: Rajiv Gopinath, Chief Solutions Officer at Publicis Media Services, writes about having developed a tool to predict T20 World Cup match ratings that can fuel informed decisions

Rajiv Gopinath May 31, 2024 8:47 AM

Guest Column: Rajiv Gopinath, CCO, Publicis Media Services, shares insights from a study on IPL viewership

Rajiv Gopinath May 22, 2024 8:40 AM

Rajiv Gopinath is the Chief Product and Solutions Officer and Ajit Gurnani the Chief Growth Officer

exchange4media Staff Sep 23, 2021 8:10 AM

In a conversation with exchange4media, Rajiv Gopinath, CCO, Starcom tells us why Tokyo Olympics is a big opportunity for brands this year

Sonam Saini Aug 6, 2021 8:34 AM

Starcom’s monthly report also highlights the key trends that brands leveraged upon in the month

exchange4media Staff Jul 10, 2021 8:37 AM

From being a taboo topic to being at the centre of discussion in the pandemic era, mental health issues are being seen in a new light by the advertising world, said experts

Mansi Sharma Jul 8, 2021 8:47 AM

As the transformation has been the key driver for all businesses in India in recent years, this category has come at the right time, opined experts

Mansi Sharma Jun 21, 2021 8:59 AM