Croma's Dussehra commercial for the southern market highlights togetherness and love
The one-minute commercial has been conceptualised and executed by SoCheers
rajni-daswani
Influencer advertising landscape geared for a reboot post new ASCI guidelines?
Industry observers opine that the draft guidelines are a welcome move and could mean increased transparency and authenticity for the space
Will advertiser interest in cricket surge after India’s win against Australia?
Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster
Will Podcasts come of age as a revenue avenue for streaming platforms?
While its current contributions are minuscule, experts believe that podcasts have the potential to become major revenue streams for platforms in the coming years