The brand aims to leverage the association with Rakul Preet Singh for reaching out to pet moms on the occasion of Mother’s Day
The campaign is titled ‘We-Time Wali Diwali’
She joins the league of Shah Rukh Khan, Deepika Padukone and Alia Bhatt as the face of the brand
The platform is set to release more such films in the coming two weeks showcasing its portfolio- A23 Rummy, A23 Fantasy and Cricket.com
The brand is planning a social media campaign with Rakul
The company recently announced Mira Kapoor and Rakul Preet Singh as investors
Kartik Aaryan, Kiara Advani, Sonu Sood, Tapsee Pannu, Bhuvan Bam, Raveena Tandon, Rakul Preet Singh, Huma Qureshi among those who were present
The first set of joyrides comprise Rakul Preet Singh, Ali Fazal, Kenny Sebastian and Yashraj Mukhate
The film has Ajay Devgan, Rakul Preet and Siddharth Malhotra in the lead roles
For the study, the Indian Institute of Human Brands (IIHB) reached out to 487 respondents (M 251, F 236) across India
The actor will be part of a campaign that will be rolled out by the end of January