Guest column: Krishna Iyer, Director - Marketing, MullenLowe Lintas Group writes about Ram temple inauguration as an opportunity for brands to tap into India's spiritual soft power on a global stage
The app was launched in Ayodhya on the occasion of consecration of Ram Temple on Monday
The song was launched at an event attended by senior leaders of various political parties of the country and state, religious gurus
Industry watchers note that the secular credentials of Kumar remain intact despite the donation appeal