Post Bournvita, do brands need new lessons in crisis management?
Industry experts push for more social media drills and empathy towards consumer sentiments as the way forward
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Can Koo fly where Twitter falls?
As Twitter tries to steady itself in the aftermath of Musk's buyout, experts weigh in on whether its Indian alternative Koo has the potential to topple it
Is a hybrid approach the future of OTT?
Experts look at the growing OTT industry and how advertising, as well as subscription models, will benefit the market
'Moment marketing should be done while staying into ethical realms'
Experts compile a definitive rule book to avoid moment marketing faux pas
IPL 2021: How brands can cut through clutter with seamless IPL Hotstar integrations
Industry watchers opine that brands can tap into advertising opportunities like virtual life watching experience and interactive formats like voice, gamification, etc.