Industry experts push for more social media drills and empathy towards consumer sentiments as the way forward

Tanzila Shaikh May 2, 2023 8:59 AM

As Twitter tries to steady itself in the aftermath of Musk's buyout, experts weigh in on whether its Indian alternative Koo has the potential to topple it

Nilanjana Basu Dec 14, 2022 8:16 AM

Experts look at the growing OTT industry and how advertising, as well as subscription models, will benefit the market

Nilanjana Basu Oct 27, 2022 8:38 AM

Experts compile a definitive rule book to avoid moment marketing faux pas

Mansi Sharma Aug 18, 2021 8:43 AM

Industry watchers opine that brands can tap into advertising opportunities like virtual life watching experience and interactive formats like voice, gamification, etc.

Misbaah Mansuri Mar 22, 2021 8:51 AM