Juneja, the COO of sports apparel company Reebok, tells e4m about the brand's recent campaign with actor Taapsee Pannu and cricketer Suryakumar Yadav
The campaign features actor Taapsee Pannu and cricketer Suryakumar Yadav
Foster, the Co-Founder of Reebok, looks back at the footwear brand's long and eventful journey
The deal grants ABFRL exclusive rights to distribute and sell Reebok products in India and other ASEAN countries
The panel deliberated on the best practices of data harvesting and how building trust in data collection is important for creating meaningful conversations with consumers
Her eight-year stint at Reebok ended in June
Sridharan was previously associated with Clarks as President South East Asia, Australia & New Zealand
The campaign has garnered a reach of over 100,000 in a span of 10 days
The Proud Notes film honours LGBTQ+ activists and highlights the ‘All Types of Love’ collection
The #WorkOUTfromHome videos on Instagram are a series of virtual workouts by Reebok India brand ambassadors - Katrina Kaif and Malaika Arora - and the brand’s certified trainers
Keeping with the customer sentiments, industry players say most brands are focusing on spreading positivity and trying to increase recall value
A look at how the fashion-forward sportswear brand sprinted ahead of the competition with its unique marketing mantra and influencers who align with the brand's voice