Godrej Interio launches campaign to announce ‘summer carnival’
The campaign is conceptualized by SoCheers
Date-wise News
The Moms Co. unveils campaign with Sonam Kapoor
The campaign highlights that motherhood comes not only with selfless love & the willingness to do the best for their little ones but also with lasting body changes that deserve special care
Anuradha Sengupta moves on from CNBC-TV18
Sengupta was most notably known for creating CNBC TV18’s flagship feature show 'Storyboard'
Taboola ropes in Franklin Mendonca to head Sales for West region
Mendonca comes from ShareChat
Adomantra Digital appoints Vikas Pandey as marketing & business Head
Prior to this, he was associated with D S Group as a Brand Manager
WPP’s Stella initiative aims to give career boost to women in India: Apoorva Bapna
Bapna, Chief Culture Officer, WPP India, explains how the initiative has helped create safe spaces for female employees of the organisation to share their challenges and aspirations
Puma campaign: Anushka Sharma looks fit and fab in new gym video
Anushka Sharma is seen rocking her Adriatic color sports bra, which is part of PUMA’s new First Mile Collection
Meta to empower Indian brands with effective storytelling on Reels
#MadeonReels is a programme that will help brands across verticals to supercharge their businesses through reels by leveraging the power of creator ecosystem
Former top execs of The Glitch Pooja Jauhari and Varun Duggirala start new venture
Jauhrai is the CEO of the newly founded venture 'Plot Device Entertainment'
Fortune celebrates summertime nostalgia of pickling in new campaign for mustard oil brand
The brand has launched a new digital campaign, ‘Achaar Ka Perfect Jodidaar’ to highlight the role of kachi gani mustard oil
'40% of Samsung TV viewers are exclusively streamers'
exchange4media, in association with Samsung Ads, hosted a roundtable titled ‘How to leverage the power of Screen’
MG Motor India appoints Tilt Brand Solutions for MG Comet EV
Tilt Brand Solutions has been tasked to conceive, create and execute a through-the-line brand and advertising programme for MG Comet EV
‘Public relations as a profession is a blend of art & science, creativity & strategy’
At the e4m IPRCCC, panelists spoke about why PR was a perfect choice for a career and what kind of skills were needed to excel in it
Mid-sized firms driving growth of PR & communications industry: Ashwani Singla
At e4m IPRCCC, Ashwani Singla, Founding Managing Partner, Astrum – Reputation Advisory, spoke on the upcoming trends in the PR market and its growth potential
The Script Room names Satish Sethumadhavan as Creative Head
Sethumadhavan brings over two decades of experience in building and growing brands across various agencies
Too Yumm gets Varun Dhawan as brand ambassador
The brand has also unveiled a digital campaign film with the actor
Swaminathan Iyer to lead Lemma’s expansion in SE Asia
Iyer has 20 years of experience in the digital and CTV space
LinkedIn to cut 716 jobs
The Microsoft-owned job search portal will also shut down its China-centric app
Saatchi & Saatchi Propagate appoints Alisha Furniturewalla as Vice President
Prior to this, she was Account Director at FoxyMoron
Aparna Giridhar joins Swiggy as VP-Marketing
Prior to this, she was with Unilever for 11 years
Hindustan Coca-Cola Beverages names Himanshu Priyadarshi as Chief Public Affairs Officer
Priyadarshi, the brand’s Communications and Sustainability Officer, has earlier worked with companies like Tetra Pak, PepsiCo India and Pfizer
ABP News presents Modicare’s 25 glorious years with a special show
The 40-minute TV show named ‘Modicare - 25 Saal Bemisaal - Living the Modi way!’ highlighted the journey and success of Modicare Limited over the past 25 years
Motherhood taught me to appreciate time and patience: Vanda Ferrao
As part of our Mother’s Day series, we caught up with the Chief Marketing Officer of WOW Skin Science who shared what it takes to be on top of the job while being a mother of two
‘Brands have to be careful to nurture trust and reinforce it'
Ashish Tiwari, CMO, Home Credit India, talks about his vision for the brand, challenges and approaches for the BNPL sector, marketing roadmap for the year ahead and more
IPRCCA 2022: Top agencies & corp comm teams take home 200+ awards
Atul Ahluwalia, Founding Partner, First Partners, was conferred with the Lifetime Achievement Award at the 13th edition of the India PR & Corporate Communications Awards
Our goal is to showcase Reebok's new focus on sports & performance in India: Manoj Juneja
Juneja, the COO of sports apparel company Reebok, tells e4m about the brand's recent campaign with actor Taapsee Pannu and cricketer Suryakumar Yadav
Media industry eyes AdEx resurgence as top brands post exciting Q4 results
TV, Digital and Print are expected to recover some lost ground due to aggressive spending by advertisers over the last two months. Most of the growth is expected from Bharat
Will influencers become the new kingmakers?
Be it PM Modi or Rahul Gandhi, all political parties are waking up to the appeal of the ‘influencers.’ Will they have a big hand in swaying opinions in the next few elections?