regulations
Ganapathy Viswanathan, Communication Consultant & Author, on why the strongest brands don't need logos
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
e4m Staff Jun 18, 2026 9:22 AM
The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth
e4m Staff Jun 17, 2026 10:09 AM
Industry stakeholders have until July 27 to submit comments on the draft framework
e4m Staff Jun 17, 2026 10:07 AM
As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products
e4m Staff Jun 17, 2026 10:05 AM
Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability
The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels
e4m Staff May 31, 2026 4:27 PM
The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES
e4m Staff May 31, 2026 4:01 PM
The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts
Shantanu David Sep 6, 2024 9:13 AM
Industry players are clear that offensive and violent forms of generative AI should be fully controlled with regulations in place to ensure transparent data practices
Shantanu David Jun 1, 2023 8:31 AM
According to TRAI, the IA regulations are aimed to formulate the contours of a reporting system for the service providers
Javed Farooqui Dec 9, 2021 9:06 AM
The company, however, assured users that their Yahoo accounts, e-mail, and search experiences will not be affected in any manner
exchange4media Staff Aug 27, 2021 8:19 AM
The amendments proposed have also increased the monetary penalty amount up to fifty thousand rupees
exchange4media Staff Jan 16, 2020 8:01 AM