IPL 2024: Claws come out in Dream11's cameo-filled ad for the cricket season
The Dream11 ad for IPL 2024 has amassed over 26 million views on YouTube in just a day after its launch
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Preity Zinta tells moms to navigate motherhood without mosquito worries in Mortein film
The campaign is titled ‘Ab Raho Befikar’
Rajeev Dhal roped in as COO of AdOnMo
Dhal has held leadership positions at media and consumer internet companies like ZEE5, Aqilliz and SHAREit
Media industry mourns the loss of Pradeep Guha
Guha, MD of 9X Media, former president of TOI Group & board of directors of BCCL and Bollywood producer, breathed his last on Aug 21 after a short battle with liver cancer
Kamdhenu Paints ropes in Preity G Zinta as brand ambassador
This collaboration will help enhance the brand’s pan-India reach and recall, helping catapult the brand as the preferred consumer choice
PR in the aftermath of Chinese app ban
With the ban, a large chunk of client budget for TikTok content may go down the drain. This is a testing time for the PRs of these clients and brands having pages on such apps
Govt bans TikTok, Shareit & 57 other Chinese apps; gets a thumbs up from Indian companies
These apps are prejudicial to sovereignty and integrity of India, defence of India, security of state and public order, said government
Vocal for Local steers desi apps to the forefront
Thanks to the strong sentiments around the call for 'Make In India', some of these apps are seeing more downloads and greater interest from advertisers, say experts
Game On: What’s next for the industry: Karam Malhotra, SHAREit
Guest Column: Karam Malhotra, CEO (India), VP Global, SHAREit, gives us a glance into the future of the gaming industry, particularly in the context of COVID-19
Star World to premiere ‘Fresh Off the Boat’ episode with Vir Das & Priety Zinta
Bollywood stars Das and Zinta will appear in lead roles in the hit American sitcom