The Dream11 ad for IPL 2024 has amassed over 26 million views on YouTube in just a day after its launch

e4m Desk Mar 16, 2024 4:51 PM

The campaign is titled ‘Ab Raho Befikar’

e4m Staff Mar 16, 2024 8:03 AM

Dhal has held leadership positions at media and consumer internet companies like ZEE5, Aqilliz and SHAREit

exchange4media Staff Jan 2, 2023 12:46 PM

Guha, MD of 9X Media, former president of TOI Group & board of directors of BCCL and Bollywood producer, breathed his last on Aug 21 after a short battle with liver cancer

exchange4media Staff Aug 23, 2021 8:47 AM

This collaboration will help enhance the brand’s pan-India reach and recall, helping catapult the brand as the preferred consumer choice

exchange4media Staff Apr 15, 2021 1:39 PM

With the ban, a large chunk of client budget for TikTok content may go down the drain. This is a testing time for the PRs of these clients and brands having pages on such apps

Nafisa Shaheen Jul 1, 2020 1:29 PM

These apps are prejudicial to sovereignty and integrity of India, defence of India, security of state and public order, said government

exchange4media Staff Jun 29, 2020 9:19 PM

Thanks to the strong sentiments around the call for 'Make In India', some of these apps are seeing more downloads and greater interest from advertisers, say experts

Tasmayee Laha Roy Jun 9, 2020 8:20 AM

Guest Column: Karam Malhotra, CEO (India), VP Global, SHAREit, gives us a glance into the future of the gaming industry, particularly in the context of COVID-19

Karam Malhotra May 14, 2020 8:20 AM

Bollywood stars Das and Zinta will appear in lead roles in the hit American sitcom

exchange4media Staff Jan 24, 2020 4:52 PM