Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers in the last mile
Shah, Lead Marketing Communication & Digital at Renault India, talks about the brand's IPL strategy for the year and faith in television as a medium
Sukanya led public relations, crisis communications, internal and social media communications for over six years at Emirates Airline, Dubai
The brands were mentioned in the Columbian pop star's latest song where she compared them to their 'more reputable' counterparts Rolex and Ferrari
The installations have been set up in bustling locales around India
The Premier League, the most popular football league that runs across two-thirds of the year, has established itself as a unique marketing platform for brands to reach premium audiences
Fresh out of a Grand Prix hat trick on Day 1 at Cannes, Bruno Bertelli lets us in on the winning formula for Cannes Lions, the campaigns he's betting on and more
With the first-of-its-kind Picture in Picture innovation in Indian sports broadcast during the Roland Garros for Renault, Star Sports has opened a world of incredible possibilities for advertisers
Jatin Aggarwal, Director- Public Affairs, Communication & CSR, Renault India Pvt Ltd, talks about how Renault has been employing innovative ways to market its new product TRIBER