Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers in the last mile

Aditi Gupta Oct 3, 2023 8:42 AM

Shah, Lead Marketing Communication & Digital at Renault India, talks about the brand's IPL strategy for the year and faith in television as a medium

Tanzila Shaikh May 4, 2023 9:00 AM

Sukanya led public relations, crisis communications, internal and social media communications for over six years at Emirates Airline, Dubai

exchange4media Staff Mar 3, 2023 7:03 PM

The brands were mentioned in the Columbian pop star's latest song where she compared them to their 'more reputable' counterparts Rolex and Ferrari

exchange4media Staff Jan 14, 2023 2:04 PM

The installations have been set up in bustling locales around India

exchange4media Staff Oct 25, 2022 6:00 PM

The Premier League, the most popular football league that runs across two-thirds of the year, has established itself as a unique marketing platform for brands to reach premium audiences

Christina Moniz Jul 27, 2021 2:39 PM

Fresh out of a Grand Prix hat trick on Day 1 at Cannes, Bruno Bertelli lets us in on the winning formula for Cannes Lions, the campaigns he's betting on and more

Neeta Nair Jun 23, 2021 7:54 AM

With the first-of-its-kind Picture in Picture innovation in Indian sports broadcast during the Roland Garros for Renault, Star Sports has opened a world of incredible possibilities for advertisers 

exchange4media Staff Jun 14, 2021 8:23 AM

Jatin Aggarwal, Director- Public Affairs, Communication & CSR, Renault India Pvt Ltd, talks about how Renault has been employing innovative ways to market its new product TRIBER

Nafisa Shaheen Feb 5, 2020 7:13 AM