Apart from Flipkart, local-origin platforms like Myntra, Nykaa, Snapdeal have become a positive mine of rich consumer data and are coming up as a strong challenge to the Big Five, say experts
Guest Column: Industry head Vidhu Sagar writes on the changing world of retail media advertising and why it should be part of brand strategy
Industry experts suggest greater use of social media, content platforms and technology this year
Tupperware Associate Director - Brand Marketing Vivek Chaturvedi discusses how digital has taken center stage in the brand’s journey along with their plans to extend the on-ground retail network