The Chief Marketing Officer of RSH Global shares insights into the brand’s latest campaign, the thought behind it and more
Roy, Chief Marketing Officer, RSH Global, shares her thoughts on gender equality, women's role in marketing and more
Actress Mimi Chakraborty will feature in the 'The Last Wash' TVC for the Bengal market
Madison Media will be responsible for the brand's entire media mandate including print, television, radio, outdoor and digital
The brand has also launched an integrated campaign that will have multiple legs including, print ads and multi-city activations
Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak to reach a wider audience
Apart from the co-branded TVC, a special screening of the movie will be held for over 200 acid attack survivors