The Dream11 ad for IPL 2024 has amassed over 26 million views on YouTube in just a day after its launch

e4m Desk Mar 16, 2024 4:51 PM

The brand is backed by Zerodha’s Nikhil Kamath, Darwinboxs’ Rohit Chennamaneni, among others

exchange4media Staff Mar 29, 2023 1:59 PM

While choosing the representative, the company claims to have heeded the suggestion of their online community or Mivians, who trended the hashtag #SamanthaForMivi

exchange4media Staff Sep 27, 2022 1:08 PM

Industry observers say that although South actors do have barriers like language and culture gap, with rising popularity and reach they too can bag big endorsement deals

Mansi Sharma Sep 2, 2022 9:08 AM

The campaign, titled ‘go for it’, aims to inspire shoppers to experiment with trendy styles and highlights the importance of overcoming self-doubt by taking a confident leap of faith

exchange4media Staff Apr 25, 2022 5:44 PM

The campaign, titled ‘go for it’, aims to inspire shoppers to experiment with trendy styles and highlights the importance of overcoming self-doubt by taking a confident leap of faith

exchange4media Staff Apr 25, 2022 5:42 PM

The TVC created by Wunderman Thompson has been released in Tamil, Telugu, Malayalam and Kannada

exchange4media Staff Mar 29, 2022 3:35 PM

The company has also launched its retail franchise model

exchange4media Staff Mar 8, 2022 12:38 PM

The film is conceptualized by Korra Worldwide

exchange4media Staff Mar 6, 2022 6:00 PM

Through this partnership, the brand intends to anchor its presence in the southern market

exchange4media Staff Feb 8, 2022 1:59 PM