IAS India head Saurabh Khattar talks to e4m about emerging marketing trends, ad frauds in digital marketing and available solutions
He was previously the India lead, Strategic Partnerships at the organisation
Integral Ad Science heads talk to e4m about the power of contextual advertising and how their tools can help advertisers and publishers make the most of it
Prior to this, Khattar was associated with Taboola, 5by7, Reckitt Benckiser, India Infrastructure Publishing Pvt Ltd and Dabur