SBI General Insurance names Naveen Chandra Jha as MD & CEO
Naveen Chandra Jha has been associated with State Bank of India since 1994
sbi-general
SBI General Insurance appoints Ajit Sharma as Regional Head-East 2
Ajit Sharma has held key positions in ICICI Lombard, MetLife India, Vserv Capital, Bajaj Allianz Life, and Getit Infomediary
SBI General Insurance launches TV, digital campaigns
The brand film features a series of scenarios spanning non-life insurance product categories - Motor, Health and SME
SBI General Insurance names Rathin Lahiri as Head-Marketing & CSR
Lahiri comes with 30 years’ experience in financial services & consumer industries
SBI General wants you to put health first this Diwali
A digital film #JoBhiHoHumDekhLenge has been amplified on all social media handles of the company
SBI General Insurance celebrates the bond between siblings with digital film
#BandhanBharoseKa showcases a role reversal between siblings and journeys through their relationship as it evolves at different stages of life
SBI General Insurance names Paritosh Tripathi as MD & CEO
Tripathi succeeds P C Kandpal who has been posted as DMD (P&RE) at Corporate Center, State Bank of India
SBI General Insurance uses father-daughter bond to deliver message of empowerment
Released on Father’s Day, the film shows a dad teaching his daughter the true values of independence and to fight for what she believes in
Tonic Worldwide wins social media mandate for SBI General
The account will be handled by the agency’s Mumbai Office
SBI General Insurance reminds listeners about the value of health insurance
The new educational radio campaign will be spread across India’s leading stations covering various cities
SBI General Insurance unveils its 'musical' logo
The new sonic identity is an endeavour to create a deep and multisensory experience for SBIG's customers
SBI General Insurance strives to make hope win with Cancer Day campaign
The company has pledged to support underprivileged children with Acute Lymphoblastic Leukaemia
SBI General Insurance rolls out #SaveTax campaign
The rap song, featuring SBIG employees, is an awareness initiative enabling people to understand and avail the tax saving benefits that are associated with health insurance
Why empathy needs to be at the centre of marketing
Guest Column: Shefali Khalsa, Head - Brand and Corporate Communications, SBI General Insurance, writes how the recent COVID-19 situation has brought a new perspective of ‘empathy-based marketing’
SBI General Insurance appoints PC Kandpal as MD & CEO
Kandpal is a seasoned banker with more than 33 years of experience with SBI
SBI General Insurance unveils new corporate brand identity
The company has announced the revamped identity, with a new logo and tag line, to mark its 10-year anniversary
Suraksha aur bharosa dono: SBI General Insurance unveils new brand identity
The entire logo represents swipeable buttons to cue the digital age
Rediffusion wins creative mandate of SBI General Insurance
The account will be handled by Rediffusion’s Mumbai office