Conceptualized by Scarecrow M&C Saatchi, the film emphasizes that the school syllabus shouldn’t be restricted to academics but should also include sports
The agency has also conceived Cristopher, a human brand mascot
The full-service creative duties of the brand will be handled by the agency’s Mumbai office
Lalit Sakurkar and Yuvraj Gorule as Group Creative Directors
The Swarn Banga film has been conceived and executed by Team Scarecrow M&C Saatchi
The film, by Scarecrow M&C Saatchi, captures the beauty of Thanjavur, its architecture, its royal palace and its artistic traditions through the musical journey of two friends
The film is about a business owner whose factory is at a standstill due to a shortage of funds
The film will be running across TV Channels, digital and social media platforms