Date-wise News

The new rates, approved by the ministry in the month of September 2023, includes a 43 per cent increase in base rate
Chehneet Kaur Oct 9, 2023 6:54 PM

Jaipuria was Viacom18's Head of Hindi Mass Entertainment & Kids TV Network
Sonam Saini Oct 9, 2023 5:26 PM

The digital film marks the launch of the brand's trio of perfumes: Whisky, Cigar, and Ammo
e4m Staff Oct 9, 2023 12:55 PM
The festive ad starring Ronit Roy and Shweta Tiwary has been conceptualised by Ogilvy India
e4m Staff Oct 9, 2023 11:51 AM

The theme for the inaugural edition is ‘BFSI Marketing: Today and Beyond’
e4m Staff Oct 9, 2023 11:08 AM

The pilot for a paid subscription may be rolled out in mid or late 2024
e4m Staff Oct 9, 2023 10:52 AM

Norman will offer advisory services to Madison’s top clients, and introduce the agency to new tools, concepts and workflows
e4m Staff Oct 9, 2023 10:16 AM
The food deliver app has launched an AI-generated film featuring Ranveer Singh and Chris Gayle
e4m Staff Oct 9, 2023 10:04 AM

For the marketing mix, brands will craft a balanced media approach, leveraging TV advertisements, on-ground events and the digital medium
Aditi Gupta Oct 9, 2023 9:06 AM

While the programmatic CTV market is set to boom over the forthcoming years, Its long-term success, however, hinges on it being used efficiently
NATIVE CONTENT Oct 9, 2023 8:58 AM

AI-generated rip-offs of books, fake memoirs and the use of deep fakes pose grave ethical and social issues for the media, publishing and advertising sectors, industry watchers shared
Kanchan Srivastava Oct 9, 2023 8:50 AM
Guest Column: Seema Mohapatra, Co-founder at Ten Years Younger Productions, remembers the late Kurien Mathews, his brilliant mind and his zest for life
Seema Mohapatra Oct 9, 2023 8:45 AM

The agency has won the creative mandate for the kabaddi league and will handle the integrated campaign for NPCI
Tanzila Shaikh Oct 9, 2023 8:37 AM