Sriparna Tikekar joins 4AM Worldwide as Chief Creative Officer
Prior to this, Sriparna Tikekar was the Co-founder & Chief Content Officer at ScoopWhoop Media
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Good Glamm Group acquires ScoopWhoop
This is the second acquisition by the group in a month's time as it acquired The Moms Co, early this month
ScoopWhoop appoints Piyush Yadav as Head of Technology
He will be responsible for ad-tech innovation, data-driven content creation, using AI/ML for insights in content & ad relevance, and seamless user experience
40% of our revenues come from IPs like OK Tested & Unscripted: Rishi Pratim Mukherjee
Rishi Pratim Mukherjee, Co-founder & COO at ScoopWhoop Media, says data enables them to figure out what topics are trending on the search and social media