Google to end continuous scroll. Let the search begin, say advertisers Industry heads say that with users upset about the diminishing relevance of Google search results and AI working on every aspect of advertising, it might be time for new ad layouts Shantanu David Jul 5, 2024 8:51 AM
Kho Gaye Hum Kahan effect: Mumbai Police says #ScrollDontTroll The Mumbai Police Instagram post is a reminder about social media evils like trolling and hate speech e4m Staff Jan 4, 2024 8:23 AM
Influencer collaborations: New trend driving Public Relations for brands Guest Column: Neha Bajaj, Founder & Managing Director, Scroll Mantra Pvt. Ltd., shares how a right influencer collaboration can do wonders for brands Neha Bajaj Sep 8, 2021 3:35 PM
Why Myntra trolling is a reminder for brands to tackle UGC menace Industry calls for an anti-bullying movement and better tracking of conversations on digital media Mansi Sharma Aug 25, 2021 8:55 AM
#DontShitScroll, says Reliance General Insurance’s health initiative on Social Media Day Conceptualized by ^ a t o m network, the brand asks people to dump their phones outside before taking a dump inside to avoid the risk of getting piles e4m Desk Jun 30, 2021 2:45 PM
Consistent, integrated and engaging message has a greater chance of breakthrough today Guest Column: Neha Bajaj, Founder & Managing Director, Scroll Mantra, writes about the virtues of consistent communication for brands Neha Bajaj May 27, 2021 1:45 PM
Scroll Mantra appoints Nikhil Sharda as EVP - Creative & Digital Communications Prior to joining Scroll Mantra, Sharda served as the Creative Director at Frog Ideas e4m Desk Jun 30, 2020 11:57 AM