share-the-load
Ariel’s new film aims to spotlight and fuel conversations about the mental load on women and husbands becoming trusted allies in household responsibilities
e4m Staff Apr 10, 2024 12:51 PM
Sharat Verma, CMO of Procter & Gamble, and Josy Paul, Chairman, BBDO India, shared insights on the launch of their latest “Share The Load” campaign, the inspiration behind it and more
Kanchan Srivastava Apr 20, 2023 8:34 AM
VMLY&R’s campaign for Unipads and BBDO’s film for Ariel selected for Glass Lions
exchange4media Staff Jun 10, 2022 2:44 PM
The brand is calling this an invitation to partner with like-minded brands that believe in equality and power of representation to #ShareTheLoad
exchange4media Staff Apr 7, 2022 4:17 PM
Delivering a keynote address at the e4m TV First conference, Josy Paul, Chairman & Chief Creative Officer, BBDO India, spoke about how ‘The Best TV Ads always have a Digital Gene’
exchange4media Staff Feb 25, 2022 8:31 AM
The film was launched by a panel comprising Genelia and Ritesh Deshmukh, Dr. Nandita Shah, Akshara Centre (NGO), Sharat Verma, CMO, P&G India & Josy Paul - Chairman & CCO, BBDO India
exchange4media Staff Feb 12, 2022 8:34 AM
Josy Paul, Chairman and Chief Creative Officer of BBDO India, spoke on the opening day of Cannes Lions Live as part of the ‘What I’ve Learnt’ module
exchange4media Staff Jun 23, 2020 8:16 AM
The campaign highlights how the lockdown has caused sleep deprivation in women, who have to juggle between housework and office work
exchange4media Staff May 23, 2020 8:39 AM
Ariel's collaboration with YouTuber Gibi ASMR focuses attention on lack of sleep among women due to the burden of household chores
exchange4media Staff Apr 11, 2020 9:45 AM
