The mandate involves building and implementing integrated communication strategies that include media and influence engagements to help the brand reach a larger consumer base
Rahul Sharma, General Manager (Marketing), Red Chief, shared that after their association with the actor, the brand salience is on the rise among youth
The brand commenced its #SaveLadakh campaign in Jan 2019 when they made their mission for a cleaner and sustainable Ladakh by educating travellers about plastic wastage and water scarcity