Sony YAY! launches ‘pet rescue agency’ at KidZania
Kids will get to roleplay as ‘Rescue Agents’ and find missing pets in KidZania city
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Rise in digital consumption in kids' genre not eroding TV viewership: Leena Lele Dutta
Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey, growth plans & more
Taarak Mehta Kka Chhota Chashmah has been our impact property: Leena Lele Dutta
The channel is set to add over 140 hours of fresh content with new show launches and fresh seasons for its popular shows
Sony YAY! introduces kids to animated world of Taarak Mehta Kka Chhota Chashmah
Kids around the country shall be able to watch the show that starts from April 19th, every Monday to Friday at 11:30 AM on Sony YAY!
Our endeavor is to broaden the base of advertisers on Sony Yay!: Leena Lele Dutta
Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre, said that the launch of new shows this summer will attract all possible categories of advertising including the non-kids category
Sony YAY! launches virtual property YAY! Dekho
The channel will bring immersive experience through exclusive previews and themed workshops for young audiences this festive season
New show with Kapil Sharma is good buy for media planners, advertisers: Leena Lele Dutta
The Business Head of Sony Pictures Networks India, kids’ genre, spoke about Kapil Sharma’s association with the Sony YAY show ‘Honey Bunny’, viewership trends in the genre and more
Sony YAY! announces The Honey Bunny Show with Kapil Sharma
The show is slated to release on October 12 and will present Kapil Sharma in various comic avatars
Sony YAY! launches slapstick show 'Pyaar Mohabbat, Happy Lucky'
The show tracks the journey of Happy and Lucky - the neighbours who believe in giving each other a taste of their own medicine through their daily mischief
Spike in viewership doesn't translate into growth in ad revenue for kids genre
Though the kids' broadcasters were already preparing for the summer content line up, the early planning since the beginning of the year has helped them to function smoothly
'What's your summer plan?' asks Sony YAY's Kicko and Super Speedo
The channel also showcased a brand new movie called “Kicko and Superspeedo - The real heroes” recently
Women leaders in India are pursuing unconventional careers: Leena Lele Dutta, Sony YAY!
Guest Column: Dutta, Business Head, Sony YAY! says crafting an ecosystem that helps bridge the gender gap, women are now empowered to pursue a position of power across male-dominated industries