Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's new campaign with actor Vaani Kapoor, roping in influencers and more
HGS Interactive will spearhead the creation of all content related to the brand’s e-commerce launch
Vaani Kapoor stars in the ad alongside technical ambassador and salon expert, Vipul Chudasama
The video for hair colour brand Streax has been created and conceptualized by Lowe Lintas and directed by Gauri Shinde
The agency will be responsible for executing digital duties on the brand including content planning, creative support, media planning and buying and influencer marketing
The new spot by Lowe Lintas has been directed by Gauri Shinde of Dear Zindagi fame