Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's new campaign with actor Vaani Kapoor, roping in influencers and more

Chehneet Kaur Aug 27, 2024 8:34 AM

HGS Interactive will spearhead the creation of all content related to the brand’s e-commerce launch

e4m Staff Aug 21, 2024 11:52 AM

Vaani Kapoor stars in the ad alongside technical ambassador and salon expert, Vipul Chudasama

e4m Staff Apr 16, 2024 1:02 PM

The video for hair colour brand Streax has been created and conceptualized by Lowe Lintas and directed by Gauri Shinde

exchange4media Staff Jul 3, 2021 9:07 AM

The agency will be responsible for executing digital duties on the brand including content planning, creative support, media planning and buying and influencer marketing

exchange4media Staff May 4, 2021 12:02 PM

The new spot by Lowe Lintas has been directed by Gauri Shinde of Dear Zindagi fame

exchange4media Staff Apr 6, 2021 1:58 PM