The exclusive report was unveiled by TAM Media Research CEO LV Krishnan at the e4m Pride of India Brands - Tamil Nadu on Wednesday
Hyper-local categories including real estate, coaching centres, hospitals, and food chains expected to be the next big advertisers across digital & traditional media
The event will be held in Delhi
At the inaugural e4m Pride of India Brands conference, the CEO of TAM Media Research presented findings from a study that decoded SMBs via AdEx
Prior to this, Pandya was associated with ZEE5 as Head, Content Acquisition & Partnership
During her tenure at TAM, she handled the Analytics, TAM Sports, and corporate communication portfolios
The data shows there has been a growth in ad volumes for the movie genre from Week 23 to Week 32 except for a drop in Week 27
Guest Column: LV Krishnan, CEO, TAM Media Research, writes amidst the lockdown Radio listenership has significantly increased due to an emotional connection being built between RJs & listeners
The TAM report also shows advertising trends during 2019, with a peak in advertising during the months of April and May due to IPL 12 and also during October due to the festive season